Tino Schaedler for KIA 'Soul Hamster' | Directed By Mark Romanek

Director Mark Romanek, the creative eye behind many of today's most successful commercial ad campaigns, has succeeded again in thrilling the audience with the release of KIA's 'Soul Hamster'. 'Soul Hamster' begins within a futuristic game atmosphere, then plunges into a choreographed dance with robot and hamster alike to the beats of  LMFAO's hit song, "Party Rock Anthem". Set Design by Tino Schaedler. Take a peek at new commercial below...